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RPM Completes Acquisition of The Pink Stuff

The Pink Stuff is now part of the Consumer Group’s Rust-Oleum cleaners business.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

RPM International Inc. announced that it has completed the previously announced acquisition of the Star Brands Group, the UK-based parent company of The Pink Stuff, for its Rust-Oleum subsidiary. The Pink Stuff is now part of the Consumer Group’s Rust-Oleum cleaners business.

The Pink Stuff is a globally recognized leader in household cleaning products. Best known for its iconic cleaning paste, vibrant branding and signature scent, The Pink Stuff has achieved rapid growth, evolving into one of the fastest-growing brands in the U.S. household cleaners category, in addition to its growing presence in Europe and other global markets.

The Pink Stuff generated calendar year 2024 net sales of approximately £150 million; terms of the agreement were not disclosed.

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